The Important Thing to Do While Promoting an Affiliate Program

If you're not building relationship with the affiliate program merchant, you're losing big time. That fact may shock you, especially because signing up with merchants, getting links and other things are all automatic nowadays.

Building an online business is all about relationship. People only buy from those they know, like and trust. That won't happen without a relationship.

When it comes to promoting affiliate products, certainly you can visit the online affiliate resource, get all the creatives you want to put on your site, email copy to send to your list, etc. All of them are available on the site ready to use.

The product owner doesn't have to know a bit about yourself. When you're big enough and making a lot of sales they will notice and perhaps contact you. However, there's no guarantee they'll do that.

Most merchants who know the power of affiliate program appreciate their affiliates as partners, but all of them are very busy recruiting more affiliates or help their best partners, i.e. super affiliates to make more money.

What you can do is introduce yourself. Let them know that you exist. That could be a very strong and effective accountability mechanism. You can't help to perform lousily if you have promised others to help them sell their products, can you?

You don't have to constantly bug them with questions that they already have listed in their site. However, perhaps you can get some information that are not available elsewhere or on the site. When they're going to launch another great products, you will know first.

Perhaps they're willing to share best converting keywords for their products if you want to promote them via pay per click. Or, they can give you examples of sites that are doing well. Not all of them will share such information but there's no harm in trying.

Successful affiliates usually can request for special treatment or higher commission. That would be more natural if you have been building the relationship with the affiliate manager.

Build the relationship. It's one of the best thing you can do for your business.

 
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